Flash Entertainment is committed to supporting the communities it operates in. We aim to provide positive contributions, deliver meaningful impacts and act responsibly in our actions through:

  • Adding value to the community through our assets
  • Reducing our impact on the environment
  • Enabling our staff to use their expertise to contribute through volunteering and fundraising
  • Conducting business in an honest and ethical manner

We are proud supporters of key community initiatives and continue to explore additional areas we can add value as an organization.


Reaching the Last Mile is an initiative by His Highness Sheikh Mohamed bin Zayed committed to ending preventable diseases that affect the world’s poorest and most vulnerable communities. Flash Entertainment is a proud partner of the campaign, providing various fundraising and marketing opportunities across owned events and platforms.


Flash Entertainment have partnered with SEHA’s Frontline Heroes campaign to recognise the contributions of their staff during the UAE’s response to the COVID-19 pandemic. The partnership includes providing rewards, exclusive access, and experiences for SEHA staff at all Flash Entertainment events.


Flash Entertainment is a proud supporter of the Abu Dhabi Terry Fox Run and has successfully organised the 2018 and 2019 editions of the event. During this time, thousands of participants have taken part in the free event, with funds being raised for Friends of Cancer Patients in the UAE. Flash Entertainment offers its project management, marketing, and operational expertise to deliver the event for UAE residents.


Flash Entertainment organise the Mubadala Community Cup as part of our annual Mubadala World Tennis Championship. The free, professional tournaments for tennis enthusiasts of all ages are held across five venues in Abu Dhabi and Dubai and aim to support the next generation of tennis players in the region.